Do Good One Sip at a Time

Remember how Yoplait has that “Save Lids to Save Lives” campaign where it donates money to breast cancer research for every yogurt lid returned? Now you can drink beer to help fund research to save the quality of live of those afflicted with muscular dystrophy. Miller Lite has a “Cash for Caps” program.

“Caps for cash” sums up
Miller Brewing fundraiser

Miller Brewing, an MDA national sponsor, has stepped up its support of the battle against muscular dystrophy and other neuromuscular diseases. As part of its “Better. Bolder. Summer.” promotion, Miller will donate 10 cents to MDA for every Miller Lite bottle cap collected through Sept. 1.

Miller Lite drinkers can turn in their bottle caps to Miller retailer outlets or send them via mail. Eventually, all caps will wind up in Milwaukee in late August for Harley-Davidson Motor Company’s celebration of its 105th anniversary. Miller is the official beer sponsor of that event, which is especially fitting because Harley-Davidson also is one of MDA’s longtime national sponsors.


1 Comment »

  1. Quirky Said:

    Thanks for letting everyone know about this fundraiser!
    I bartend part time, and will definitely be saving our Miller Lite caps to send in! Why NOT support such a great cause?!

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